Above issues can be faced and turned into opportunities exploiting new technologies, offering powerful tools for:
data gathering and systematic communication, computational capacity, data processing and storage.
Cheap nano sensors are available as well as platforms for communications and data exchange that can satisfy various requirements.
Cloud computing and other technologies are on hand enabling analysis of data and knowledge creation for any user.
In order to keep a competitive advantage a company has to operate efficiently both internally and in its integration with the supply chain, be up-to-date and innovative to build close relationships with customers. The product and services related to it are "core value creators" for the enterprise; the value can be obtained managing efficiently and high detail level each phase of the lifecycle.