Europe is famous for its incredibly reach variety of fine and high quality foods and drinks produced from fruit trees, as reflected in its excellent culinary traditions. Nowadays, a wider growing percentage of consumers of olive oil, wine, citrus and other products such marmalades, jams and preserved fruits are becoming extremely watchful and accurate in the selection of the products to consume and highly demanding in terms of quality. The consumers, when buying a food product, want to be sure to bring to their tables products with certified origins, produced accordingly to biological processes and in respect to the labor conditions. In pursuance of safe and high quality food, European Union has developed a range of tools, including marketing standards, quality systems to identify products with a specific quality with the aim to have a secure supply of high quality food from farmers.
Nevertheless, this is not enough. On the one hand, consumers don’t dispose of a single tool able to track products from their origin till the final packaging, able to prove the provenance of the raw ingredients (e.g. olives of a certain quality) and that transformations of such ingredients along different phases have not introduced any external element (e.g.: additives). On the other hand, producers need support from tools able to improve the quality of the product, by guiding them in the adoption of biological procedures for the treatment of trees, soils and fruits but also reducing the perishability in the production and supporting in harvesting. Indeed, in the future, farmers will have to produce more with less becoming economically competitive applying environmentally sustainable techniques